Dana White says Fury vs. Joshua drama an ego thing caused by Eddie Hearn

LAS VEGAS – UFC CEO Dana White insists there's no confusion about his involvement in the Anthony Joshua vs. Tyson Fury superfight.

Many were unsure of White's involvement in the heavyweight bout after Joshua's promoter, Eddie Hearn, said their contract dictates that White and Zuffa Boxing can't be involved in promoting the fight. In a Netflix press release announcing Joshua vs. Fury for Dec. 11 at Principality Stadium in Cardiff, Wales, White was named as a promoter along with Turki Al-Sheikh and The Ring.

There were talks of White's involvement causing the fight to fall apart, but White on Tuesday denied all of it.

"There's no confusion whatsoever," White told MMA Junkie and other reporters at the Dana White's Contende Series 94 post-fight news conference. "I mean, if you look at everything from the network to the guy who's actually f*cking paying for it and to me saying what I've said – I've been saying it now it feels like for f*cking years, but it’s probably been weeks, but I've been saying the same thing. It's happening, it's done. It's a done deal.

"Everything that I've been saying is the truth. Why would I say it and double down and triple down and f*cking quadruple down if it wasn't the case?"

More: Eddie Hearn goes scorched earth on Dana White after Fury vs. Joshua announcement

White pointed to Hearn's character when asked why there's any hesitation to having him involved in promoting the fight.

"This isn't a hesitation; this is an ego thing," White said. "Total ego thing. It has nothing to do with any of this sh*t. And listen, boxing has taken a hit in the United States. It's not as big as it was here 20 years ago. It has become a very British sport, and all the sh*t that you're hearing – the crying and the b*tching and whatever the f*ck – is coming from the U.K. I'm having fun, man. This is right up my alley."

White, who was in the U.K for Zuffa Boxing 11 this past Saturday, was then asked if he was going to attend Wednesday's press conference in London.

"No, because I was here," White responded. "I would have been there if I didn't have the (Contender Series)."

This article originally appeared on MMA Junkie: Dana White says Fury vs. Joshua drama 'an ego thing' caused by Eddie Hearn